Is Starbucks Behind New La Boulange Eatery Set To Open On La Brea?

Yep, Northern California favorite La Boulange Bakery is primed to open its doors as a hybrid bakery/restaurant soon at 359 S. La Brea Avenue –

Starbucks acquired the San Francisco bakery chain La Boulange Bakery in 2012, on June 12 will open its first Los Angeles location on La Brea (more are planned of course) Unlike its bakeries (local competitors like Le Pain Quotidien and the newly opened La Brea Bakery) which close by about 7 p.m or so – the La Boulange restaurant will serve dinner up until 10 p.m. The menu includes sandwiches, salads, and omelets and adds such later-in-the-day options as croissant burgers, cocktails, and you guessed it… beer, and wine. It’s easy to see why Starbucks wants to enter the L.A. dinner market.  The  coffee cafe chain largely loses its audience  to competitors such as Panera Bread (no locations around here –yet), which racks up something like 22 percent of its sales during dinner service hours. Starbucks has already announced an “Evenings” menu at its own branded cafes–and will no doubt try to apply any lessons to its new restaurant here.

Check it out – click here for more info… La BoulangeIMG_8304

Posted in Area News Blog Achieve, New Eats

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